Senior Creative Producer · Luxury Hospitality & Brand Experiences · Narrative Strategy

I create experiences with an arc.

An invitation that builds anticipation. An arrival that establishes the world. Details that reward attention. And a moment people remember and retell.

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40+hour-long episodes story-produced

22people on largest team supervised

$400K+estimated travel savings through loyalty strategy

12+immersive private events produced

The through line

Luxury, story and the operational nerve to make it happen.

For more than a decade, I shaped raw, unpredictable reality-TV footage into episodes with hooks, emotional progression, act-outs and payoff. As a Supervising Story Producer, I led eight Story Producers within a 22-person story and editorial team and partnered with the Executive Producer to protect the arc of an entire season.

I bring that same thinking to travel and live experiences: build the world, guide the guest through it, and leave room for one unforgettable surprise. The result is polished but never generic—luxury with personality.

01 · Loyalty and destination storytelling

Mom’s Gone Wandering

Founder · Strategist · Content Producer

I built a consumer travel-education brand that made complex points, miles and premium-card ecosystems understandable—and made aspirational family travel feel possible.

Planned luxury family travel across airline, hotel and transferable-points ecosystems.
Documented more than $400K in estimated savings compared with cash rates.
Designed a five-person Bali itinerary that saved an estimated $140K in airfare value.
Turned redemption strategy into destination stories, practical education and brand content.

Demonstrates hands-on expertise in loyalty strategy, premium traveler behavior, visual content direction and digital storytelling designed to make complex travel decisions feel clear and attainable.

Visit the website ↗ View Instagram ↗

Amy's family walking through a stone village in the Cotswolds — London and the Cotswolds · read the story ↗

Sydney Harbour viewed from the water — Fiji, New Zealand and Australia · read the story ↗

$44.80cash cost for four round-trip tickets to Kauai, plus 234,000 miles $5,238cash hotel cost replaced by $0 and 175,000 points for six nights at Grand Hyatt Kauai

02 · Luxury experiential design & event production

Redwood Modern Wedding

Creative Director · Experiential Producer

A sophisticated woodland celebration designed to feel romantic and elevated without becoming formal or impersonal.

Scope: $80K private wedding
Ownership: Concept, budget, vendors, schedule and guest experience
Design: Tablescapes, florals, signage, ceremony, cake and environmental details
Signature: High-touch luxury with a quiet streak of humor

Long reception tables in a warm wood-beamed room

Framed Treat Yo Self sign beside the wedding dessert display

03 · Immersive guest experience & multigenerational programming

A Fairy World with a Punchline

Concept · Creative Direction · Full Production

Children gathered around the Beardilocks fairy character

Colorful fairy wings and crowns displayed for children

Children in fairy wings working on an activity

Styled outdoor beverage bar with floral details

A 70-guest private celebration that paired storybook detail with real operational complexity—and turned the host into the entertainment.

Designed the visual world, custom wood-burned signage, cake concept, food presentation, full bar, décor and guest flow.
Built and supplied a hands-on fairy-garden craft for 24 children.
Created “Beardilocks,” an original comic fairy character, then wrote a scavenger hunt and coached the performer.
Balanced simultaneous children’s programming with an elevated adult guest experience.

Beautiful enough for the photographs. Funny enough to become the story everyone retold.

04 · Narrative leadership

Television Story Production

Supervising Story Producer · Story Producer

I turn two to four hours of raw footage into focused two- to four-minute scenes, then connect those scenes into hour-long episodes with tension, continuity, humor and payoff.

As a supervisor, I led the producers shaping individual episodes while partnering with the Executive Producer to protect the season-level arc, budget and schedule.

Welcome Home Nikki Glaser? The Ultimatum: Queer Love OutDaughtered Little People, Big World Married at First Sight Little Women: Atlanta Little Women: LA Last Comic Standing Steve TV CHiPs CSI:NY

Where I add the most value

Brand experiences that need both taste and story judgment.

Luxury guest experiences Luxury hospitality content and brand activations Loyalty member engagement Family and multigenerational programming Branded content and creative production Entertainment and talent partnerships

Let’s create the part people remember

Amy Berrian Schadt

Los Angeles, California · Remote with periodic travel

amyberrian@gmail.com